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Iomega, an EMC company and a leading innovator in digital protection solutions for consumers and small and medium businesses, is excited to announce that it is moving to the new SuperSpeed USB 3.0 interface for all Iomega USB 2.0 portable hard drives, beginning with the award-winning line of Iomega eGo Portable Hard Drives. The new all-USB 3.0 eGo Portable Hard Drives will feature hardware encryption and super toughness, too, thanks to a drop spec twice the industry average â€" all at USB 2.0 product prices. This market-leading move continues Iomega's tradition of technology leadership.

"As a market leader in external hard drive solutions, Iomega is proud to be the first to move towards an all USB 3.0 portable hard drive lineup - and at no extra price premium to our customers," said Jonathan Huberman, president of Iomega Corporation and the Consumer and Small Business Products Division of EMC. "With a super fast USB 3.0 interface delivering speeds of up to 10 times that of USB 2.0, super tough with a 7-foot drop spec that’s twice the industry average and super secure with AES 256 hardware encryption, Iomega's eGo Portable Hard Drives will be the premium must-have portable storage product. Factor in our bundled software Protection Suite with popular titles such as Iomega's QuikProtect, v.Clone and Trend Micro's Internet Security, and that makes Iomega's USB 3.0 eGo Portable Hard Drives an exceptional premium solution at the same price as most entry level basic USB 2.0 products."

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